PL Thomas is the exclusive North American sales and marketing representative for black currants under an agreement with New Zealand-based Just the Berries (JTB), a grower and processor of black currant derivations (Ribes nigrum L). Black currants contain several times the concentration of potassium, magnesium, iron, calcium, vitamins A, B, & C, other trace minerals, organic acids, and many more phenolics than any other fruits. The antioxidant ingredient has an appealing taste and aroma, making it suitable for many consumables. The New Zealand Black Currant variety “Ben Ard,” grown by JTB and used in all of its extract products, contains more than 700 milligrams/100 grams.