Q: Is chocolate milk an ideal beverage for kids to drink?

Flavored milk offers a practical way of ensuring that kids get all of the nutrients they need with just a bit of added sugar. Whether plain or flavored, milk contains nine nutrients necessary for optimal growth and development. In addition, studies show that chocolate milk competes effectively with commercial sports drinks when taken 30 minutes post-workout. Its combination of calcium, protein and carbohydrates helps replenish the muscles, which can take a beating during exercise.

Q: Can consumers drink milk if they are lactose intolerant?

Health professionals recommend that people visit their doctor first to determine the cause of symptoms. Even people with lactose intolerance can typically enjoy milk and milk products in their diets and benefit from the important nutrients they provide. Lactose-free milk, or LACTAID, is widely available. A clinical study (as reported by the New England Journal of Medicine) found that drinking small amounts of milk — or exposing the body to a little lactose daily — can actually prevent symptoms.

Registered Dietitians from Dairy Council of California will be traveling to various cities in the Golden State to interview on television and radio, as well as in print and online. This outreach coincides with the newly launched GOT MILK? advertising campaign, the "Science of Imitation Milk," which hopes to educate consumers about the authenticity and simplicity of dairy milk in contrast to the myriad ingredients that can be found in imitation milks.

"The synergistic efforts of Dairy Council of California and GOT MILK? aim to clarify the confusion, pre-conceived notions and questions consumers have about milk," says Steve James, executive director of the CMPB. "Dairy milk has been an irreplaceable part of our diets for centuries, and we hope to remind consumers about the multitude of health benefits it offers families."

For more information on the GOT MILK? campaign and Dairy Council of California's new "Milk!" brochure," visit www.gotmilk.com/news.

About Dairy Council of California
Dairy Council of California (www.DairyCouncilofCA.org) serves as the dairy industry's contribution to community health by creating science-based nutrition education curriculum and resources that help children and families improve their eating habits and make nutrient-rich choices from all food groups. For nearly a century, Dairy Council of California has partnered with schools, health professionals and community leaders to offer California families simple steps for making balanced food choices while sharing the irreplaceable role that milk and milk products play in a balanced diet.

Abou t the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90 percent nationally, and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

SOURCE CMPB