The Free-Standing Insert Report blog and Jim Carper's Dairy Case blog have been updated this week.
"Dairy brands announce a milk crate’s worth of new dairy products in this week’s free-standing inserts. They also promote freshness and the use of dairy foods in recipes in preparation for the upcoming Easter and Passover holidays.
Dean Food’s touts “Pure local flavor fresh from Dean’s” in an FSI showing its low-fat milk, heavy whipping cream and all natural sour cream. “Our products start with fresh, pure milk, helping you add nothing but flavor to your favorite recipes,” according to the FSI. Dean features a Three Potato Gratin recipe calling for butter, sour cream, milk, Parmesan cheese and Cheddar cheese. A QR code delivers more recipes.
Dean’s Whitewave unit introduces two new flavors of its International Delight coffee creamer: York and Cold Stone Creamery Sweet Cream. The FSI directs shoppers to find the creamer singles in the coffee aisle. Separately, the company introduces an iced coffee beverage made with 100% premium Arabica coffee. Read more.
A number of food producers and organizations from multiple countries launched the Consortium for Common Food Names, an international initiative that seeks to stop efforts to restrict the use of generic food names, including such efforts by the European Commission.
The consortium opposes any attempt to monopolize generic names that have become part of the public domain, such as parmesan, feta, provolone, bologna, salami and many others, as well as terms used by winemakers such as "classic", "vintage", "fine" and "superior". The consortium will seek to foster the adoption of an appropriate model that protects legitimate GIs like "Parmigiano Reggiano" while preserving the right of all producers to use common names like "parmesan".
The consortium is not opposed to proper geographical indications (GIs), like "Camembert de Normandie" cheese from France, and "Clare Island Salmon" from Ireland. In fact, products from other parts of the world – such as Washington State Apples, Valle de Colchagua wine from Chile, or Thai Jasmine Rice – may also benefit from similar protection. Read more.