An exciting attribute of the ice cream category is its ability to take inspiration from other foods and beverages. Cookies, cakes and desserts are among the usual suspects. Waitrose, a leading U.K. retailer, saw an opportunity with condiments and now offers Mustard Savoury Ice Cream. This new product contains a combination of Pommery grain mustard and sugar. The package proudly proclaims that it is “both sweet and savory at the same time.” Less bizarre, but still savory oriented, variants in this range include Salted Caramel Popcorn and Chocolate Rosemary.
Waitrose offers Mustard Savoury Ice Cream
August 15, 2011