by Shonda Talerico Dudlicek
Less is more when it comes to environmentally friendly packaging.
Stop — put down that dairy product. Take a look at its packaging. Is it environmentally sound, socially responsible and economically viable? Is it easily recyclable?
Will it lounge around for years in a landfill? Or is it environmentally sustainable?
Environmentally conscious consumers are seeking out products with easily recyclable packaging. Dairy processors can help meet this demand by offering environmentally friendly packaging, or by using less packaging and more earth-friendly materials.
“Of course, consumers want packaging that has minimal impact on the environment,” says Ed Klein, vice president of environmental affairs, Tetra Pak, Vernon Hills, Ill. “Today, that often means packaging that can be recycled. Consumers are becoming increasingly aware of the environmental and societal benefits of packaging that is made from renewable domestic resources. Consumers also want to buy products from good corporate citizens.”
In the dairy industry, Tetra Pak is among the nation’s largest providers of gabletop cartons for milk beverages. “Tetra Pak also provides dairies and brand owners with the ability to provide aseptic milk, which is essentially the same as pasteurized milk, but is shel stable thanks to ultra-high temperature processing and a patented six-layer package which protects the taste and nutritional value of the product,” Klein explains.
The most important environmental trend in packaging, Klein says, is sustainability, which he describes as “packaging that allows society to thrive today without compromising that ability of future generations to thrive, as well.” In essence, sustainable packaging is packaging that is environmentally sound, socially responsible and economically viable. Fully sustainable packaging should optimize materials and energy, meet market needs for performance and cost, be safe throughout its life cycle and, once used, provide a valuable resource.
No packaging is fully sustainable, but sustainability provides a useful framework to increase benefits, while reducing environmental costs to society, Klein says, pointing to Wal-Mart’s recent decision to commit to “environmental sustainability,” focusing on is packaging that is more sustainable.
“Tetra Pak’s aseptic and gabletop cartons are well along the road to sustainability,” Klein says. Aseptic dairy products, which are common throughout the world, are gaining awareness and acceptance in the United States. Their packaging is made primarily from paper, a renewable and renewed domestic resource.
“The paper in our packages comes from well-managed tree farms, where our suppliers plant more trees than they cut down and preserve biodiversity,” Klein says. “Our cartons allow for the safe delivery of nutritious beverages, such as milk, to consumers. Aseptic cartons do so without the need for refrigeration or preservatives.
“Tetra Pak is the industry leader in facilitating recycling and composting of beverage cartons in the U.S.,” Klein says. “Approximately 43 million people can recycle beverage cartons. The fiber from cartons is recovered to make valuable products, such as tissue and paper towels. And, gabletop cartons are part of the growing number of food compost programs in the U.S.”
The company is also reducing its energy footprint, reducing its per-package consumption of energy at its plants by 15 percent since 2002 and is committed to reducing its reliance on fossil fuel at our plants by another 10 percent by 2008. “We also have planted 28,000 trees with American forests to offset our air travel and reduce our impact on climate change,” Klein says.
According to Klein, most dairy processors regard the environment in the context of meeting market needs for performance and cost. “Over time, assuming sustainable packaging becomes more prominent, dairy processors — like others who put their products in packaging — will adapt to the changing requirements of consumers and retailers,” he says.
More and more environmentally conscious consumers are looking for packaging that is easy to recycle, but this alone is not a deciding factor in deciding to buy, says Stephane Auclair, dairy category manager in the food packaging division at IPL Packaging Inc., Saint-Damien, Quebec, Canada.
“When a consumer purchases a food product because he intends to reuse the package, whether it’s because of environmental consciousness or for practical reasons, like storing screws, the environment cause has been served,” Auclair says. “Considering that most consumers are still not making their purchase decision based on the ‘recyclability’ of the packaged good, dairy processors still mainly focus on package price, and then also on how well the package performs at merchandising their products.”
IPL Packaging, a producer of molded plastic containers, features tamper-evident, space-saving and easy-to-use containers and in-mold labeling (IML). The labels are environmentally friendly because they are made of polypropylene, the same resin as the containers. This makes the packaging 100 percent recyclable, as opposed to containers affixed with a pressure-sensitive or glued-on label, Auclair says.
With IML, a printed polypropylene label is placed in an open mold and held in the desired position by vacuum ports, electrostatic attraction and other means. The mold closes and molten plastic resin is injected into the mold where it envelops the label and makes that label an integral part of the container, Auclair says.
“The durability of IML, water- and scratch-resistant labels also allows the container to be reused. Often customers will reuse plastic containers long after their contents are gone, especially when it still looks good,” Auclair says. “This form of recycling is, of course, environmentally friendly.”
IPL developes and manufactures square and rectangular space-efficient containers, which contribute to reducing transportation and refrigerated storage energy consumption by as much as 23 percent, just by better utilizing space compared to a conventional round container, Auclair says.
“IPL also actively works on developing new containers or enhancing existing products so that they use less resin, which obviously helps to reduce raw material consumption to begin with,” Auclair says.
Delkor Systems Inc.’s Spot-Pak® package has revolutionized the cultured products industry, says Peter Fox, director of sales at the Circle Pines, Minn.-based company. “It was not long ago that dairy producers had two choices when it came to packaging and distribution methods: the plastic dairy case or a corrugated box,” Fox says. “The Spot-Pak package changed all of that and more.”
Spot-Pak leverages the inherent strength of the primary package whether it is a plastic bottle or a tapered dairy cup, Fox says. Spot-Pak uses a simple corrugated pad combined with a temporary bond adhesive which bonds containers to the pad. The packages are then held firmly in place which provides the package rigidity and structure a top pad may be added for additional strength followed by film encapsulation, he says.
“The result of this simple yet ingenious concept is a 60 to 75 percent secondary package material source reduction when compared to a corrugated box. In the case of dairy cases, the elimination of backhauling empty cases, washing and the resultant wastewater treatment load is difficult to calculate from a cost savings standpoint but obvious from an environmental impact perspective,” Fox says.
Spot-Pak packages also provide an increased product cool-down rate by as much as 50 percent which reduces energy consumption in the cold storage warehouse, he says. “Finally, because the Spot-Pak package is a more compact shipping vehicle than dairy cases and corrugated boxes, the freight reduction is considerable,” Fox says. “When compared to the dairy case, Spot-Pak has a 60 percent increase in cube efficiency. Compared to a corrugated box, Spot-Pak holds a typical 10 percent advantage.”
Environmentally friendly packaging is grabbing more attention within the organics niche segments, which are constantly gaining market shares.
Naturally Iowa is the first dairy processor to offer organic milk in containers made from corn-based NatureWorks® PLA, or polylactide acid, a polymer made from corn dextrose. The NatureWorks PLA bottles look and feel like traditional petroleum-based plastic packaging while minimizing environmental impact. NatureWorks PLA bottles are recyclable and compostable.
Minnetonka, Minn.-based NatureWorks LLC produces NatureWorks PLA at its plant in Blair, Neb. Production technology centers on the fermentation, distillation and polymerization of a simple plant sugar, corn dextrose. The starch stored in natural plant sugars is harvested and then the sugar is fermented into lactic acid. This is used to create a polymer similar to traditional thermoplastics. This clear plastic can be shaped into a variety of bottles, containers, trays, film and other packaging. NatureWorks PLA can be used for both conventional and form-fill-seal applications; film including heat-seal overlays, window films, flow wrap, twist wrap, labels and carrier bags; and injection stretch blow molding for bottles and jars, according to the company.
“NatureWorks PLA packaging allows us to provide consumers a more wholesome, responsible packaging choice without compromising convenience or cost,” says Bill Horner, president of Clarinda, Iowa-based Naturally Iowa. “Now I’m more convinced than ever that this packaging is revolutionary for dairy products. I couldn’t tell the difference. The neat thing about these bottles is that they go back into the earth after 100 days. They’re more energy sensitive.”
NatureWorks PLA packaging can be recycled and composted, playing a key role in landfill diversion. “With NatureWorks PLA, Naturally Iowa products enrich our lives, communities and economies — but not our landfills,” Horner says.
NatureWorks PLA production uses up to 50 percent less petroleum and contributes 40 percent less greenhouse gases to the atmosphere than traditional plastic materials, company officials say. NatureWorks PLA is also compostable and offers future potential for additional reclaim methods like hydrolysis, or chemical recycling.
And the consumer response? “We know from our market tests that people were flabbergasted and amazed and any other word you can think of to describe it,” Horner says. “When they hold it in their hands, they can’t believe it’s corn.”
Shonda Talerico Dudlicek is a freelance journalist and a former managing editor of Dairy Field.$OMN_arttitle="Minimal Impact";?>