Printpack’s shrink labels are the label of choice for Darigold Inc.’s introduction of creamers in two flavors and in two sizes. A new contoured bottle and easy-to-pour cap combined with new graphics for the shrink sleeve labels provides great point of purchase appeal.
To maximize shelf impact, Seattle-based Darigold chose to gravure print in six colors the labels for its French Vanilla and Hazelnut creamers. “The overall look of the shrink labels provide excellent shelf presence that we believe will lead to increased sales,” says Randy Eronimous, director of marketing for Darigold.
The characteristics of the Pure Affinia PETG film allows the sleeve to shrink around the contours of the bottle, allowing for a message around the neck and the entire container. The glossiness of the film enhances the high impact graphics on the 360-degree label allowing for ingredients, bar codes, promotional information and nutrition facts. Shrink and roll-fed labels, tamper-evident bands and heat-shrinkable sleeves for multipacks are printed in up to 10 colors using flexographic and rotogravure printing on a variety of shrink films and laminations.