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Dreyer's Grand Ice Cream Holdings Inc., says sales of company brands increased 18% in the quarter ended September 25. This strong growth was driven by the continued success of Slow Churned™ Grand Light® ice cream, increased growth in Dreyer's and Edy's® classic premium ice cream and the resurgence of the Häagen-Dazs® brand following a summer advertising and promotional campaign.
AC Nielsen data on the U.S. grocery channel shows that Dreyer's company brands of packaged ice cream grew 18% in the quarter ended September 25, and reached a dollar market share of 23% for the quarter, the highest share ever held by the company for the seasonally competitive third quarter.
Net sales of the company brands increased $63 million to $410 million for the third quarter.