Riding on the coattails of success of its LeCarb[tm] Frozen Dessert, SouthWest Foods debuts the first low-carbohydrate milk beverage called LeCarb Dairy Drink.

Company: SouthWest Foods Ice Cream Plant

Location: Tyler, Texas

Introduced: May 2003

Details: Riding on the coattails of success of its LeCarb[tm] Frozen Dessert, SouthWest Foods debuts the first low-carbohydrate milk beverage called LeCarb Dairy Drink. Using ul-trafiltration to remove lactose, a serving of new LeCarb Dairy Drink contains as much calcium as whole milk with 80% less sugar. Slightly sweetened with sucralose and serving up a maximum of 6g carbohydrates per serving, LeCarb Dairy Drink is perfect for low-carbohydrate dieters.

Distribution: Select southern markets