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    Low-carbohydrate Dairy Drink

    September 1, 2003
    Riding on the coattails of success of its LeCarb[tm] Frozen Dessert, SouthWest Foods debuts the first low-carbohydrate milk beverage called LeCarb Dairy Drink.

    Company: SouthWest Foods Ice Cream Plant

    Location: Tyler, Texas

    Introduced: May 2003

    Details: Riding on the coattails of success of its LeCarb[tm] Frozen Dessert, SouthWest Foods debuts the first low-carbohydrate milk beverage called LeCarb Dairy Drink. Using ul-trafiltration to remove lactose, a serving of new LeCarb Dairy Drink contains as much calcium as whole milk with 80% less sugar. Slightly sweetened with sucralose and serving up a maximum of 6g carbohydrates per serving, LeCarb Dairy Drink is perfect for low-carbohydrate dieters.

    Distribution: Select southern markets

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