New Product Review
Norman Rockwell Homestyle Ice Cream, a product of Dallas-based L&M Creative Foods L.P., recently debuted through the network of Albertson food stores. The ice cream comes in seven different pint-size varieties: Butter Pecan, Cookies and Cream, Cherry Vanilla, Homestyle Chocolate, Homestyle Vanilla, Mint with Chocolate Chips and Rocky Road.
L&M's Mark Lafferty and Allen Mann worked closely with The Bradford Exchange, the Curtis Publishing Company, which owns the Saturday Evening Post, and the Rockwell family to obtain a licensing agreement for the brand. Southwest Ice Cream in McKinney, Texas, a division of Dean Foods, is exclusively making the product for L&M. The company is currently negotiating with other supermarket chains to launch the line nationally, in both pint and half-gallon containers.
L&M is not stopping there. Norman Rockwell-brand jams, jellies, cookies and cakes are in the works, along with frozen novelty stick and sandwich ice cream products. Lafferty and Mann have one goal in mind: to create a product like grandma used to make with the integrity, taste and attention to detail of times past. All of L&M's products are based on famous Norman Rockwell paintings, which bring a feeling of warmth to the entire product line.
Cabot Snack Packs are available for national distribution and are already appearing in supermarkets, super centers and cheese shops. Customers can also order a box of 100 individually wrapped 0.75-oz bars from Cabot's website.
"Our sheep milk yogurt is unique, flavorful and nutritious," says Company Owners Tom and Nancy Clark. The protein in sheep milk yogurt is double that of yogurt made from cows milk and the calcium content is 50% greater, too. Calories in the Old Chatham sheep milk full-fat yogurt are similar to most low-fat yogurts on the market. Because sheep milk is higher in total solids than cows or goats milk, the end product is a naturally thick creamy yogurt without the use of stabilizers.
The changes include on the outside-stylish, cosmopolitan packaging embodying the gourmet lifestyle the élan name has come to represent-and on the inside-a strong product line in a variety of flavors, to meet today's consumer demand for all-natural, low-fat products. In addition to élan's new elegant, classy and sophisticated feel, the packaging has gone up in size-from pint to quart size-providing consumers a tremendous value ounce for ounce in comparison to other high-end frozen desserts still in pints. This package size change is in response to studies that showed a strong preference among consumers who desired a larger size to share with family or for multiple-occasion uses. The new élan flavors are: Black Raspberry, Bordeaux Cherry Chip, Coffee, Decaf Cappuccino and Vanilla. Special, limited edition flavors will also be added to the seasonal roster, beginning with Strawberry Kiss, a rich-tasting strawberry yogurt with chocolate candies in a familiar chocolate candy kiss shape.
Noteworthy IntroductionsFarmland Dairies, LLC, Wallington, N.J. is growing its Special Request™ line of aseptic, shelf-stable packages of milk products. New Special Request Half & Half comes in quarts and 8-oz containers. Both sizes are easy to pour and represent a convenient alternative for foodservice operators, particularly in the airline industry, since there is no need to use up valuable refrigerator space to preserve the product while unopened. The company also launched a shelf-stable version of Skim Plus® 100% fat-free milk with 34% more calcium and 37% more protein than whole milk. The product comes in 8-oz containers, and is a convenient item for hospitals, nursing homes and healthcare organizations. Both products have an ambient, unopened shelflife of seven months from the manufacturing date.
The company has also added blueberry to its strawberry and cherry cheesecake-flavored ice cream line. Blueberry Cheesecake is a rich, cheesecake ice cream loaded with cheesecake pieces and a flavorful blueberry sauce swirl. Each of the cheesecake ice cream flavors are available for three months throughout the year. By rotating the flavors, consumers can try a different cheesecake flavor every few months.
INTERNATIONALIn Italy, Nestlé is introducing Motta Chúpate El Dedo Cacao Vaniglia Ice Creams, which are cocoa- and vanilla-flavored ice cream lollies for kids. The ice cream lollies are to be placed on the thumb to hold, creating a fun and interactive way for kids to enjoy a cold treat.
Contributed by Christy Brinnehl, assistant analyst, Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.