Norman Rockwell Homestyle Ice Cream, a product of Dallas-based L&M Creative Foods L.P., recently debuted through the network of Albertson food stores.
L&M's Mark Lafferty and Allen Mann worked closely with The Bradford Exchange, the Curtis Publishing Company, which owns the Saturday Evening Post, and the Rockwell family to obtain a licensing agreement for the brand. Southwest Ice Cream in McKinney, Texas, a division of Dean Foods, is exclusively making the product for L&M. The company is currently negotiating with other supermarket chains to launch the line nationally, in both pint and half-gallon containers.