Häagen-Dazs, the ice-cream, ice-cream bar and sorbet brand was created in the United States in 1961. The Tilloy-lès-Mofflaines production site, near Arras (northern France), was chosen in 1992 for the local expertise and the availability of high-quality milk and other source materials.

The dairy processing industry is under constant pressure to improve its food safety systems. This pressure stems from improvements in public health surveillance (such as the expanded use of whole-genome sequencing) and a ramping-up of food safety requirements from regulators, further processing customers and consumers.

The data age is here to stay, and we know dairy companies that don't take advantage of it will be less successful than those that do in this highly competitive, and often volatile, market environment.