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Contributing writer ED FINKEL visited Tetra Pak’s U.S. headquarters to hear first-hand what the packaging company has to say about the likes and dislikes of baby boomers.
October 24, 2016
Dairies would do well to target the baby boom generation with easy-to-read and open packaging and product formulations offering functional benefits, according to a white paper from a leading packaging company.
Some consumers look at health and wellness more holistically, which may include managing their weight or enhancing their exercise and sports performance.
November 5, 2013
We’ve seen baby boomers redefine aging and retirement. Their “golden years” are a time for fulfillment, rather than decline, and most understand that protein is a part of the equation, but they don’t understand that milk, cheese and yogurt are sources of protein. People have strong motivations to maintain independence as they age.