Dairy Marketers Cry 'Butter Up' in This Week's FSIs

FSI report for the week beginning Nov. 6, 2011

The cover of the Red Plum insert from Valassis is headlined "Holiday moments to share, made by you." It pictures products from the J.M. Smucker Co., including a package of Eagle Brand sweetened condensed milk.
The FSI directs readers to the Smucker's-sponsored PowerofFamilyMeals.com website for a chance to win cooking school classes and $200 in cookbooks.

The PowerofFamilyMeals section includes:
A chocolate chip coffee cake recipe calling for one-half cup sour cream. It features coffee and Hungry Jack pancake mix from The Folger Coffee Co. and J.M. Smucker Co., respectively.
A peanut butter blossoms recipe using two tablespoons milk, using Smucker's Jif and Crisco.
A pumpkin pie recipe made with one 14-ounce can of Eagle Brand sweetened condensed milk

More recipes, dairy foods

Other recipes with dairy products in this week's FSIs include:
Nestle's dark chocolate cherry fudge, using butter
Johnsonville's holiday sausage stuffing, using one-half cup butter
Campbell Soup Co.'s green bean casserole, using one cup milk
Dole Food Co.'s mini upside down pineapple cakes, using one-third cup melted butter
ACH Food Cos.'s cherry chocolate pie, using two 8-ounce packages of cream cheese and one-third cup whipping cream, and bowknot grain rolls using 1 ½ cups milk and one-half cup butter

Dairy products in this week's FSIs include:

Baskin-Robbins' ice cream cake bites in four flavors
ConAgra's Parkay spread "made with real nonfat milk"
General Mills' Yoplait GoGurt in a 16-tube value pack
Hormel Country Crock side dishes, including Cheesy Diced Potatoes and Four Cheese Penne Pasta with Broccoli
Sargento Artisan Blends shredded double Cheddar cheese
Retailers took their own FSIs in some markets.
Walgreens offered a 60-cent coupon toward the purchase of two Philadelphia cream cheese SKUs from Kraft Foods.
Supervalu's Jewel offered $5 savings for a future transaction when a shopper buys a Butterball turkey and any four participating items from Nestle, including Carnation evaporated milk, Edy's ice cream and Haagen-Dazs ice cream.