Your new product has hit the shelves. The packaging is bold and innovative. The claims are convincing and based on solid science. The flavor has been-well, it has been masked. The customer buys it once, but will he or she purchase it a second time if the flavor is less than optimal?
Moms want "nutritious" and kids want "fun." And cheese is the answer on both scores. Innovative food companies are stretching the limits to produce cheese in new shapes, colors and flavors that appeal to children. At the same time, a new federal regulation has expanded the options for fortifying cheese with added vitamin D, while new technologies improve the efficiency of vitamin incorporation.
It's been nearly 100 years since Elie Metchnikoff first described yogurt as a health food. Since then, manufacturers have added everything from phytosterols to flax to yogurt, hoping to make a good thing even better. They've trimmed the fat and cut the sugar. They've made it drinkable and squeezable.
