Fluid milk processors develop specialized milk for niche markets. By adding vitamins, flavors, fiber and extra calcium, milk brands appeal to various health needs of consumers.
How do processors create value in a commodity item like milk? They add flavors and functional ingredients, make it more portable and seek new channels of distribution.
Stoneridge Creamery, a SuperValu brand, added two new ice cream flavors to its limited edition line, Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream.
DMI approved six proposals to accelerate product innovation, extend milk’s availability in new channels, and secure additional resources to market fluid milk.
November 1, 2012
Barbara O’Brien, president of the checkoff-funded Innovation Center for U.S. Dairy, said fluid milk “is now at a crossroads” following four decades of declining sales.
“There are solutions,” O’Brien said. “But we need the will and commitment (of the industry) to carry them out.”
According to a 2011 Nestle Nutrition Institute review of research, consumption of dairy products and their milk proteins increase satiety and reduce food intake and blood glucose response when consumed alone or with carbohydrate. Read more about studies into milk protein and health.
Straus Family Creamery, the organic dairy processor in Petaluma, Calif., has developed a dairy-based frozen dessert likened to "an energy bar for the ice cream category." NuScoop is a nutrient-laden food marketed as a healthy snack.
Blue Bell, Brenham, Texas, added Gingerbread House to its holiday favorites ice cream line. This flavor features cinnamon ice cream, gingerbread pieces, colored sprinkles, miniature marshmallows with a vanilla icing swirl.
Dairy Enterprises Inc., Orrville, Ohio, has expanded its Ruggles line to include low-fat Greek frozen yogurt in six flavors — original tart, vanilla bean, peach, honey, blueberry and strawberry.
The supermarket chain embraces the concept that it is building brands, not just selling private-label foods and beverages.
October 12, 2012
Innovative marketing plus effective in-store merchandising and support of its private labels demonstrate that Safeway Inc. has made the leap from thinking about private label as merely a low-price alternative to have on its shelves to treating its private labels as CPG companies treat their brands. The result — private-label sales growth at Safeway is outpacing branded sales growth by a three-to-one margin.