Breakfast tends to be the most polarizing meal of the day, according to "Breakfast: Convenient Childhood Staples Get a Nutritional Adult Makeover," an August 2018 report from the Packaged Facts division of Rockville, Md.-based MarketResearch.com.
Dollar sales in the ice cream/sherbet category rose 2.2% during the 52 weeks ending April 22, 2018, to $6.9 billion, according to data from Chicago-based market research firm IRI. Unit sales increased 1.6% to 1.8 billion.