Articles Tagged with ''Haagen-Dazs''

Ad will feature Fast & Furious stars during the third quarter of the game.

As fans gear up for the Super Bowl on Feb.9, Häagen-Dazs celebrates the debut of six new snacking innovations, including an all-new product line: Belgian Waffle Cones

Overall, ice cream/sherbet sales rose by 3% year over (YoY) to $8.6 billion for the 52 weeks ending Aug. 11, according to Chicago-based market research firm Circana. Unit sales picked up 0.5% YoY to 1.84 billion.

Beginning Nov. 15 through January 31, the seasonal desserts include the Peppermint Bark Shake, Peppermint Bark Dazzler, and Peppermint Bark ice cream, available in a chocolate and peppermint candy-dipped waffle cone.

Häagen-Dazs unveiled its global Be More Emily campaign, including a limited-edition ice cream collection which is now available around the world, alongside pop-up experiences and social media challenges.

The Pistachio ice cream's premium new flavor profile features a blend of lightly roasted and salted California pistachios paired with velvety pistachio ice cream.

The Super Bowl commercial serves as confirmation of the wild success of the brand's "That's Dazs" campaign.