The voluntary, industry-led commitment brings together U.S. ice cream makers working to eliminate certified artificial colors from ice cream products made with real milk and sold at retail by the end of 2027.
The expanded team is led by Chelsie Keys, senior vice president, government relations, and includes Rob Rosado, vice president, legislative affairs, who for six years has elevated IDFA’s advocacy efforts and Adam Tarr, vice president, legislative affairs, who joined IDFA in March. IDFA also announced that Darrin Youker has joined the association as director, state government relations, and Cal Wilson has joined as manager, government affairs. Youker and Wilson will report to Keys.
IDFA’s Executive Council officer group is forming a committee to support the process for selecting the association’s next president and CEO while Dykes continues to serve in his role through the end of 2026 to support a smooth and thoughtful leadership transition.
In addition to the data-backed guidance, IDFA’s Project Diversify will expand over time to include interactive tools that allow users to explore emerging and high-potential markets across regions and product categories.
Legislation is expected to expand dairy nutrition incentives in the Supplemental Nutrition Assistance Program (SNAP) and strengthen key dairy programs.
Conducted in partnership with Morning Consult, the survey captures the preferences of more than 2,200 U.S. adults nationwide, offering a comprehensive look at how Americans enjoy ice cream and frozen novelties—from flavors and toppings to formats and traditions.
Maggie McClain brings nearly two decades of strategic communications and public affairs experience across the food, agriculture and health sectors, with expertise in media relations, executive positioning, issues management, and translating complex regulatory developments into strategic guidance.
The award includes 75 new HFMI locations in Arkansas, Georgia, Kansas, Minnesota, and Oklahoma, along with the renewal of 94 existing sites in Alabama, California, and South Dakota.
