Company states it is a way to promote and improve health through food and exercise for as many people as possible.
July 26, 2023
Because Danone believes in the importance of sports and a balanced diet with dairy and plant-based products for good health throughout life, it has formed a team of athlete ambassadors to carry its message of healthier lifestyles.
The program will feature many dairy processors, such as Danone, Lactalis, Meiji, Nestlé, Valio, Vinamilk and Yili.
May 22, 2023
here will also be a strong representation of pioneers in animal-free, cell-based and precision fermentation, such as Better Dairy, Change Dairy, Daisy Labs, Helaina, Imagindairy, Standing Ovation and Turtle Tree.
It celebrates women with a new "Fierce" brand restage featuring a revitalized look, new product innovation and more.
May 22, 2023
As part of this new look and integrated campaign, Light + Fit is releasing two new commercials that follow a fearless heroine as she flips the script on snacking by unapologetically taking what's hers and snacks without sacrifice.
Consumer interest in probiotics, immune health and gut health trends upwards.
May 10, 2023
Danone North America announced the recipients of the 2022-2023 Annual Gut Microbiome, Yogurt and Probiotic Fellowship Program. Madison Adamthwaite of Harvard University and Nam Than of The University of Texas at Austin have been awarded $25,000 each to conduct research to help further the understanding of the gut microbiome, yogurt and probiotics.
The COVID-19 pandemic increased consumer interest in immune health and sales of probiotic foods and beverages. Circana (previously IRI and NPD) reports that probiotic beverages have increased both dollar and unit sales for the past three years, and probiotics were found in over 30 beverage subcategories.