New York-based siggi’s, maker of Icelandic-style yogurt, introduced three flavors of single-serve, whole-milk, drinkable yogurts: vanilla, strawberry and blueberry.
Unit sales for refrigerated kefir products and shelf-stable yogurt drinks both see double-digit increases, while other cultured dairy segments are struggling.
Consumers are guzzling the drinkable cultured dairy options — sales for refrigerated kefir products and shelf-stable yogurt drinks are on the rise. Sales for sour cream are also up. Meanwhile, sales for regular yogurt and cream cheese have dropped.
While yogurt sales increased a bit; those of other cultured dairy products, like yogurt drinks, kefir and cottage cheese, are seeing greater sales growth.
Origin Food Group LLC, based in Statesville, N.C., is the maker of früsh yogurt & fruit shakes. The yogurt shakes come in strawberry, blueberry, peach and strawberry-banana flavors. Früsh is said to contain 51% more calcium than most drinkable yogurts, includes probiotics and 9 grams of protein per serving. It’s available in 8.4-ounce bottles for a suggested retail price of $1.99. It’s also sold in 32-ounce bottles.