Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
 

A butter blend, thin-sliced Swiss cheese and a Greek yogurt smoothie are among the winners in the Food and Beverage category in the 2013 Better Homes and Gardens Best New Product Awards.

Consumers are moving away from the three-meal-a-day norm, which means more snacking. Yogurt is in a perfect position to help people achieve their wellness goals even while snacking. 

Creating new segments will help protect milk’s relevance, while developing products for those segments will help revitalize sales. Think about how a completely breakthrough product such as the Swiffer Sweeper can revolutionize a category — a new product of this magnitude can help capture sales and bring consumers back to fluid milk.

Consumers are looking for new and exciting tastes, and cheese is well-suited to help consumers expand their palates, while allowing manufacturers and processors to create new eating occasions and drive sales.