36% of exercisers say they look for products that contain protein, and nearly 33% of these active consumers would pay more for a product with added protein.
We see a growing opportunity for dairy products such as milk, cheese and yogurt, as well as dairy ingredients, to highlight the sports performance benefits that dairy’s protein content and overall nutrient package offers.
Energy drinks are showing significant increases in dollar and unit sales, despite warnings from health officials mentioned in news reports recently. On the flip side, some sports drink companies are struggling, showing decreases in dollar and unit sales.
The category posted double-digit gains last year. Single-serve, non-aseptic energy drink sales were up nearly 17%.
March 13, 2012
There was no energy crisis when it came to demand for energy drinks in the 52 weeks ended Dec. 25, 2011. The category showed double-digit growth in both dollar sales (up 16.6%) and unit sales (up 17.6%), according to Chicago-based SymphonyIRI Group.
Shamrock Farms, owner of the Rockin' Refuel brand, launches a national advertising campaign with NFL athlete Peyton Hillis. Rockin' Refuel is a 100% milk sports recovery beverage providing high-quality protein and other essential nutrients.