From a manufacturing and retail perspective, Greek yogurt is the place to be. A niche product only five years ago, the category has more than quadrupled in size since 2008, with many data analysts predicting it will reach $1.5 billion in sales by the end of 2013.
The changing lifestyles of the American consumer have benefitted from the popularity of Greek yogurt, which is a very high-protein snack. Greek yogurt is consumed in a variety of occasions – as a snack, as a meal, even as a condiment.
Read the White Paper: Greek Yogurt: A Vibrant and Growing Landscape