Going Green
by Shonda Talerico Dudlicek
Strides in packaging cater to environmentally conscious consumers.
A package should save
more than it costs. Tetra Pak founder Dr. Ruben Rausing believed
in this idea back in the 1950s, and today’s packagers are following
the wishes of environmentally conscious consumers.
Packaging companies interested in sustainability
believe a good package must not only meet the requirements of preservation,
protection, convenience and communication. It should also use minimum
resources to produce, store and transport the package and its contents.
Good packages not only protect the product they
contain, they also protect the resources invested in producing and handling
them.A good package saves food, raw materials, energy and the
environment.
To that end, several companies are finding success
with innovative ways to use traditional materials as well as new materials
seen as lessening the impact of waste on the environment.
Milk Evolution
For mothers who are tired of cleaning up after their
little ones’ clumsy attempts with family-sized packages, the new
Tetra Pak Square Mini is a portion package with a straw that has been
specially designed with small hands in mind.
The Tetra Brik Square Mini is the smallest package to
be produced by the Tetra Pak C3/Flex filling machine. Available in 200- and
250-milliliter sizes, the Square Mini joins the Tetra Brik Family as a
low-cost, logistic-friendly and unique package that promises access into
new product segments, according to the company.
Tetra Pak also has introduced a new standard of
packaging material for all ambient and roll-fed chilled-liquid product
packages. Even though the material is stronger, it’s 30 percent
thinner and requires fewer polymers to produce. As a result, Tetra Pak will
be reducing its global consumption of polymers by 50,000 tons per year,
which equates to about 2,500 shipping containers annually, according to the
company. Not only does this reduce the use of non-renewable resources, it
also has a direct and positive impact on the environment in terms of
shipping, distribution and energy usage.
The Tetra Wedge Aseptic Clear 200 S is the
world’s first aseptic transparent stand-up pouch, says Giovanna
Prestes Lemos, marketing and communication manager, Tetra Pak Inc., Vernon
Hills, Ill. “Designed especially for kids’ on-the-go drinks, it
has a unique soft and squishy feeling and see-through look, which 6- to
12-year-olds find fun and cool, according to market research in North
America and Europe.”
Tetra Pak recently launched composting programs in
schools throughout the nation, continuing to embody its role as a community
steward while setting the standards in innovative and sustainable
packaging.
“Environmental sustainability is a very
important part of Tetra Pak’s way of doing business, and we’re
proud to be the leader in the packaging community when it comes to closing
the life cycle of the package for school milk — from trees in
sustainable managed forests, to cartons, back to mulch for growing new
plants,” says Jeff Kellar, vice president of strategic business
development.
Dairy processors want a packaging supplier that can
help them beyond the technical aspects of providing a solution, Prestes
Lemos says. “Make no doubt about it, technical excellence is
mandatory; this is the ante to be in the game. However, today’s
processors tend to think of their suppliers as an allied network to help
them innovate, reduce costs, and help them in other areas, like to build an
environmental program,” she says.
“Tetra Pak routinely monitors our customer
satisfaction across many functional areas to ensure we are addressing our
customers’ expectations and to show continuous
improvement.”
A New Crop
Seal-It Inc., a manufacturer, converter and printer of
heat-shrinkable films, recently introduced with Plastic Suppliers the
EarthFirst® TDO Shrink film, to its existing group of shrink films, PVC, PETG
and OPS. This new film made from with NatureWorks® PLA corn-based
resin, is not petroleum based and is environmentally friendly and
compostable within 47 days. The film is used for tamper-evident bands,
shrink labels and sleeves for multipacks.
“The TDO Shrink Film is one of the films of the
future, with no dependency on oil,” says Sharon Lobel, president and
chief executive officer of Seal-It, Farmingdale, N.Y.
“EarthFirst is a great addition to our family of
films. Each film has its own special characteristics, which lends itself to
specific projects. EarthFirst has many of the same properties as other
films including excellent machineability, clarity, printability –
meaning can be printed to 10 colors in rotogravure or modified flexographic
— and shrinkage up to 75 percent,” Lobel says.
“EarthFirst film is different in that it is made from an annually
renewable resource, corn. With the addition of EarthFirst our customers,
with our help can make the decision as to what film is best suited for
their needs.”
Lobel says Seal-It developed a label that looks like a
stalk of corn that can be put over the container. The story is told on both
sides of the label. “I think it’s a strong selling
point,” she says. “Consumers feel comfortable with that.
It’s a big buzz right now.”
Columbus, Ohio-based Plastic Suppliers’ addition
to the EarthFirst family of sustainable films provides the converter and
brand owner an environmentally friendly alternative to currently available
petroleum-based shrink films. EarthFirst TDO shrink film is specifically
designed for shaped containers that require high shrink percentages. The
film is manufactured in 50 and 60 micron thicknesses and offers a superior
surface for ink adhesion with excellent shrink characteristics, superb
gloss, low haze levels, excellent scratch resistance and may be stored in
temperatures up to 104 degrees with no natural aging.
EarthFirst TDO shrink film utilizes NatureWorks
PLA resin from NatureWorks LLC. Introduced three years ago, PLA is
polylactide acid, a polymer made from corn dextrose. Clarinda, Iowa-based
Naturally Iowa was the first dairy processor to offer organic milk in
corn-based containers.
NatureWorks, Minnetonka, Minn., recently introduced a
Smart Care program to help companies that handle the nature-based plastics
through proper care and handling from converting lines to store shelves.
“The introduction of a new polymer, such as
NatureWorks PLA, requires different thinking when managing through the
supply chain,” says Jim Hobbs, product director for
NatureWorks. “It is our goal to assist all our customers, brandowners
and retailers in successfully using our nature-based plastic in their daily
operations.”
Tampa, Fla.-based Polypack Inc. recently introduced a
shrink wrapper designed for biodegradable film. The Bio-Wrapper was created
to multipack different size and shape products with PLA film. Polypack has
worked in collaboration with PLA film suppliers, to develop a biodegradable
and compostable shrink film capable to be used on its automatic Bio-Wrapper
shrink machine.
Deer Park, N.Y.-based Overnight Labels Inc. recently
rolled out its environmentally friendly packaging and print options.
Overnight Labels uses a flexographic printing process for shrink sleeves
and neck bands that uses water-based inks instead of solvent-based inks
that are still used in other processes, such as gravure printing.
This means that there is no problem with solvent
retention. In addition, the smell that is unavoidable with solvent-based
inks is non-existent in their water-based counterparts. Water-based inks do
not pose the threat of migrating into the contents of a product and
contain no volatile organic compounds, so they are safe for consumers and
for the environment, according to the company.
The water-based inks are used exclusively in Overnight
Labels’ shrink-sleeve production and in all colored printing on other
available substrates. The company offers a choice of water-based inks in
combination with an aqueous coating instead of ultraviolet coating. A
variety of PLA substrates including PLA label film, PLA shrink film, PLA
lamination film, PLA packaging film and tree-free face stock made from
bamboo pulp, bagasse or sugar cane and cotton linters, can be used in place
of traditional labels and films.
According to the company, PLA, PETG and OPS are
considered to be more environmentally friendly and price stable than
traditional petroleum-based substrates.
Shonda Talerico Dudlicek is a freelance journalist and
a former managing editor of Dairy Field.
100% Paper
100 percent recycled paperboard packaging won nine
awards in the 63rd National Paperboard Packaging Competition earlier this
year, hosted by the Paperboard Packaging Council.
“These awards highlight 100 percent recycled
paperboard’s unique value proposition,” says Paul Schutes,
executive director of the 100% Recycled Paperboard Alliance. “Not
only is it functionally equivalent to virgin board grades, it is completely
customizable, it can be used for a wide range of applications and it is the
most environmentally friendly packaging option available.”
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