The Search Is On

MilkPEP hunts for America’s healthiest student bodies.
With the number of children who are overweight doubling in the last two to three decades, many schools are implementing programs to promote good nutrition and physical fitness — and the Milk Processor Education Program (MilkPEP) is making sure milk is part of the solution. 
From what began in March until June 15, MilkPEP’s America’s Healthiest Student Bodies contest will identify schools that have the most active and healthiest students. “Recognizing schools that are encouraging good nutrition and physical activity ties in well with our message to teens that milk is an important part of a healthy lifestyle,” says Victor Zaborsky, senior manager of marketing for Washington, D.C.-based International Dairy Foods Association (IDFA). “It also keeps milk top-of-mind with schools, students and parents.” 
Students can nominate their schools by filling out an application on MilkPEP’s Web site, www.whymilk.com. The application asks for a 75-word essay on why a school should be selected and includes a questionnaire for background on the school’s nutrition, athletics and other health and wellness programs. The 50 winning schools will be announced at an event in Washington, D.C., in late August. 
Each school will receive a $1,000 grant to support fitness and nutrition programs and a special “got milk?” recognition assembly.  The student who nominates a winning school will receive a subscription to Teen People and Sports Illustrated as well as a prize package from Adidas and Baby Phat/Phat Farm clothing lines. All student nominators will have the chance to receive a phone call from one of the next milk mustache celebrities. Winners will be selected by a panel of health and fitness experts including representatives from the American School Health Association, National Center for Health Education, School Nutrition Association, President’s Council on Physical Fitness, Sports Illustrated and Teen People.
Processors are encouraged to promote the “Healthiest Student Bodies” contest with their school customers. To order materials for a school that has not received them, call the milk hotline at (800) 945-MILK (6455).  
MilkPEP, Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. IDFA is contracted by MilkPEP to administer processor-funded programming. For more information on the campaign, go to www.whymilk.com or www.idfa.org.
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