Hurricane Aftermath
Industry assesses impact of Katrina on resin supply for plastic bottles.
Notices of short supplies
of resins used for blow-molded milk jugs have been issued by suppliers,
threatening cutbacks in milk processing, according to several companies as
reported by the International Dairy Foods Association (IDFA). Among the
many complications from Hurricane Katrina was the closure of a major U.S.
hydrogen-producing facility in New Orleans; hydrogen is needed to make the
high-density polyethylene (HDPE) resin for plastic beverage containers.
The U.S. Department of Agriculture’s (USDA) Fluid
Milk and Cream Review from the Central Region noted the issue had been
raised by some large users of resin. In addition, the agency’s
Eastern Region report noted that Katrina’s destruction “may
impact the supply/availability of resins used to make the plastic used to
make milk containers.”
IDFA has confirmed a significant number of members are
facing HDPE allocation cuts amounting — at least at one point —
to as much as 30 percent. The association has asked the plastics industry
for prioritization of milk over other non-perishable food products, and has
asked the government to assist in sourcing foreign sources of resin, as
well as to prioritize recovery efforts relating to the New Orleans
hydrogen facility.
USDA, the Department of Commerce and the Department of
Homeland Security all have been assisting in seeking short-term solutions
to the plastics problem. IDFA is asking its members to supply specifics on
any unmet resin needs, as well as any suggestions for actions to take, as
the association works closely with government agencies on steps to lessen
or eliminate disruptions in milk processing. For more information, contact
Clay Detlefsen at (202) 220-3554 or cdetlefsen@idfa.org.
As Dairy Field reported last month in the immediate
wake of Hurricane Katrina, the storm is expected to hit many processors
hard, including Dallas-based Dean Foods Co., which reported additional
expenses of up to $10 million, largely from increased costs for the
petroleum-based resin used for its plastic milk bottles, and for diesel
fuel.
Image makers
Product and promotion news
Arden Hills, Minn.-based Land
O’Lakes Inc. is introducing two innovative packaging changes to
its flagship butter line. The first change comes in the form a new and
improved butter wrapper. The FlavorProtect wrapper is specially
designed to retain freshness and keep out other flavors better than wax
paper. Independent testing confirms the new wrapper is superior to
traditional wax paper wrappers, the company says. Land O’Lakes Butter
and Unsalted Butter are the only butter products on the market using this
exclusive wrapping. With a similar look to the old one, the new wrapper
still includes the famous Land O’Lakes Indian Maiden logo and
measurement lines. The FlavorProtect name is prominently displayed on each
wrapper. Land O’Lakes is promoting its new FlavorProtect wrapper with
a national television advertising campaign, online promotion and in-package
offers. The television ads began airing in early September. In addition,
the company will introduce a new half-stick size of Land O’Lakes
Salted Butter in half-pound packages in February 2006. The new size
will offer consumers a convenient new way to purchase butter.
In August, Fayetteville,
Ark.-based Shake’s Frozen Custard served its famous Concrete
Treats, which consist of frozen custard lightly blended with various
toppings, to construction workers building a new home for ABC’s
“Extreme Makeover: Home Edition” at Camp Barnabas in Purdy, Mo.
More than 400 construction crew members of PB2 Companies, based in Rogers,
Ark., were served the gourmet dessert while rebuilding a house for Paul and
Cyndy Teas, owners of Camp Barnabas, a refuge for young people struggling
with illness or physical challenges. With the efforts of 2,000 workers
consisting of volunteers and local contractors, the Teas are now living in
their new home.
Sorrento Lactalis Inc.,
Buffalo, N.Y., partnered with trucking company CR England and the Food Bank
of WNY to send a truckload of snack cheese and bottled water to aid victims
of Hurricane Katrina. Sorrento provided 1,650 cases — 26,000 pounds
— of individually packaged string, stick and shaped cheeses, while CR
England donated the truck, fuel and driver to transport the items. The
shipment also included 11 pallets of bottled water that were collected from
the public at Eastern Hills Mall. Working through America’s Second
Harvest, the nation’s food bank network, The Food Bank of WNY
coordinated the logistics of distributing products to food banks in the
affected states. “Our hearts go out to the victims and families of
Hurricane Katrina and we want to help by providing much needed food and
water,” says Bob Woeppel, vice president of human resources for
Sorrento Lactalis. “We encourage businesses and citizens throughout
Western New York to continue the remarkable generosity they have shown
during this crisis. We are pleased to be a part of the relief
efforts.” This donation continues Sorrento’s tradition of
providing cheese to charitable organizations throughout the country.
Wavy Gravy, the iconic
’60s activist and Woodstock emcee, and his eponymous Ben &
Jerry’s ice cream flavor are back! The once-defunct flavor was
successfully resurrected by Wavy Gravy fans during South Burlington,
Vt.-based Ben & Jerry’s Homemade Inc.’s recent online
Raise-A-Flavor from the Graveyard campaign. Wavy Gravy is now available at
Ben & Jerry’s Scoop Shops across the country for a limited time
through Halloween. The ice cream flavor was first introduced in July 1993.
Wavy Gravy was two years and hundreds of recipe combinations in the making
before finally debuting as cashew and caramel Brazil nut-based ice cream
with a hazelnut fudge swirl and roasted almonds. It was fitting, the
company says, that the concoction was such a labor of love to honor the
peace and harmony that Wavy emulated in the ’60s and continues to
instill in children who attend his camp today.
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