Dairy’s Latest Boost
New federal guidelines increase recommended daily intake.
The International
Dairy Foods Association (IDFA) hails the government’s January release
of the Dietary Guidelines for Americans 2005, which recommends three
servings of lowfat or fat-free dairy products each day for Americans over
age 8.
The new dairy recommendation was based on a report
from the Dietary Guidelines Advisory Committee, the government-appointed
expert panel that studied the latest scientific research on nutrition
during a yearlong process.
“The scientific research continues to build on
the importance of dairy’s powerful nutrient package —
especially in light of concerns about Americans not getting enough of
certain key nutrients, many of which are found in milk and milk
products,” says Clay Hough, IDFA senior vice president and general
counsel. “We commend the U.S. Department of Health and Human Services
and the U.S. Department of Agriculture for their science-based
recommendations on dairy in the new guidelines.”
While the previous edition of the dietary guidelines
from 2000 encouraged people to eat two to three servings of dairy foods a
day, in February 2004 the Institute of Medicine of the National Academies
of Science released new daily recommendations for several nutrients,
including potassium. The Dietary Guidelines Advisory Committee also
referenced scientific data that showed that many Americans fall short on
calcium, magnesium and vitamin A. Milk and milk products are among the best
sources of these nutrients.
“Milk-product consumption has been associated
with overall diet quality and adequacy of intake of many nutrients,
including calcium, potassium, magnesium, zinc, iron, riboflavin, vitamin A,
folate and vitamin D,” the guidelines report states, noting that
“milk and milk products provide more than 70 percent of the calcium
consumed by Americans.”
The dairy foods group continues to be a critical
building block in the nutritional guidance for all Americans because of its
unique package of nutrients, says Hough. Calcium and potassium are two of
the top nutrients of concern in Americans’ diets. Calcium is critical
for keeping bones strong, and potassium regulates the body’s blood
pressure and muscle activity
For more information, visit www.idfa.org. m
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Product and promotion news
South Burlington,
Vt.–based Ben & Jerry’s Homemade Inc.’s recipe for
responsible business is now employing homeless teens in Portland. The
company’s social philosophy is reaping benefits for the nonprofit New
Avenues for Youth, which recently opened a Ben & Jerry’s retail
store where every scoop will help employ homeless teens, The Oregonian reports.
It’s the first PartnerShop collaboration in the Northwest and
stretches New Avenues for Youth, an agency that serves homeless and at-risk
youth, to learn the ways of the marketplace.
For New Avenues for Youth, the PartnerShop
collaboration means revenue for the agency’s job-training program and
employment opportunities for homeless teens. The store employs 11 part-time
youngsters in New Avenue programs who are moving off the streets. The job
is the “real world” test that starts with the basics: creating
a resume and dressing for a job interview. The training continues inside
the PartnerShop where workers meet weekly with managers to set goals and
learn to manage their finances. Workers put 30 percent of their income into
savings accounts.
The PartnerShop program started in 1985 and has grown
to 12 stores nationwide (with two others in Europe) that are operated by
nonprofit organizations. The company waives the $30,000 franchise fee and
lends training and support to the nonprofit agencies that manage and staff
the PartnerShops and use store profits for social programs.
This February, consumers
celebrated Valentine’s Day by demonstrating their love for sweets and
Wisconsin cheese. Havarti and mascarpone were the latest additions to the
Cheese of the Month program, an initiative developed by the Madison,
Wis.-based Wisconsin Milk Marketing Board (WMMB) to familiarize shoppers
with a wider variety of Wisconsin cheeses. Specialty cheese stores
throughout Wisconsin showcased the two selections and offered samples of
the cheeses as well as serving tips, pairing suggestions and recipes made
with each cheese. Folks could add a sweet touch to a traditional lunchtime
favorite with WMMB’s recipe for Spiced Apple Grilled Wisconsin
Havarti Sandwiches or surprise their valentine with delicious Sour Cream
Brownies with Mascarpone Topping. For more information about the Wisconsin
Cheese of the Month program, February’s recipes and a list of
participating Wisconsin cheese specialty stores, visit WMMB’s Web
site at www.wisdairy.com/cotm.
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