SensoryEffects Creates New International Arm, SensoryEffects International

Deland, FL (June 8, 2011) – SensoryEffects announces the establishment of SensoryEffects
International, based in Deland, Florida. The business will be led by David Lee and will serve as an international export arm for all divisions of SensoryEffects, including Flavor Systems, Powder Systems and Cereal Systems. SensoryEffects will now be able to provide products and services in Central and South America as well as Caribbean countries.

Charles Nicolais, CEO and President of SensoryEffects said, “We are very pleased to announce this next phase of SensoryEffects’ growth plan: international expansion. SensoryEffects will now work directly with international customers to deliver innovative food ingredients and products. SensoryEffects has grown rapidly in North America through our personalized customer service approach, we make it easy to do business with us by working closely with our customers to create innovative and customized solutions. We look forward to having this same relationship with our new customers in South and Central America as well as the Caribbean countries.”

For more information, please call us at 800.422.5444, email us at or visit us at

About SensoryEffects
SensoryEffects is a supplier of customized food and beverage ingredients and products with three business units: SensoryEffects Powder Systems in Defiance, OH, SensoryEffects Flavor
Systems in Bridgeton, MO, and SensoryEffects Cereal Systems in Lincoln, NE. In addition, international customers are serviced by SensoryEffects International in Deland, FL.
For more information please contact Tiffany Pailer at

SOURCE: SensoryEffects