New Light Coffee Athletes HoneyMilk uses coffee extract for flavoring. It also is enhanced with caffeine for stimulation, with each 11.5-ounce plastic bottle containing 150 milligrams of caffeine.
The product is marketed by Athletes HoneyMilk LLC, Austin, Texas, a subsidiary of Select Milk Producers, Artesia, N.M., a co-op of 77 family-owned farms located in West Texas and New Mexico. The product starts with fresh milk that goes through a patented cold-filtration process to remove the lactose and concentrate the proteins. This takes place at the company’s Dexter, Texas-based processing facility, and is followed by mixing with honey and other ingredients. The high-protein nutritional drink blend is shipped by tanker trucks to Jasper Products, Joplin, Mo., for aseptic filling.
The original honey-flavored product debuted about two years ago in an aseptic box. Honey not only sweetens the milk and provides an appealing flavor profile, honey is said to boost athletic performance and endurance while reducing muscle fatigue. Along with whey and casein to build lean muscle, and minerals and vitamins to balance the body’s cellular and structural systems, Athletes HoneyMilk sports the tagline: Rebuild. Refuel. Recover.
Light Coffee debuted this past June, along with Vanilla and Light Chocolate. At that time the package was switched to the shelf-stable plastic bottle.