NORTH PALM BEACH, Fla.Bravo! Foods International says initial sales of Slammers® Ultimate Milkshake products, which began in May, has exceeded one million units. The product has been shipped to grocery and convenience stores as well as 26 distributors handling the Slammers® Ultimate Milkshakes nationwide.
The company said it is completing the shipment of 84,117 cases of all 5 flavors in 16-oz super ESL (extended shelf life) bottles in 12-count cases. This represents nearly $900,000 in sales at the wholesale level.
"Clearly, this represents record monthly sales for the company," said Roy Warren, Bravo! Foods' CEO. "What's particularly gratifying is the positive feedback we're getting from our retailers, with many reporting weekly same-store sales increases in all 5 flavors."
Warren said Bravo anticipates releasing its Slim Slammers®, the nation's first no-sugar-added flavored milk featuring nutritional claims not currently available in competitive brands, within the next few weeks. He said its Pro Slammers® and Moon Pie® chocolate and banana flavored milks will be launched sometime in July. "With the momentum from our Slammers Ultimate Milkshake products we're optimistic about the launch of our additional lines of quality milk products," Warren added.
