Coca-Cola Buying into Bravo! Foods
The Coca-Cola Company may have finally found a realistic way of getting into the flavored milk business. The Atlanta-based soft drink leader has agreed to an arrangement under which it would become a stakeholder and master distributor of Bravo! Foods Intl., marketers of the Slammer line of flavored milks.
The Coca-Cola Company may have finally found a realistic way of getting into the flavored milk business. The Atlanta-based soft drink leader has agreed to an arrangement under which it would become a stakeholder and master distributor of Bravo! Foods Intl., marketers of the Slammer line of flavored milks.
Caption: Slammers Milk Shakes and other flavored milk products from Bravo! Foods could soon be distributed by Coca-Cola.
Bravo, N. Palm Beach, Fla., said last month that Coca-Cola has acquired options to purchase around 69 million shares of common stock from 12 shareholders.
The agreement would be for the sale of Bravo products in the United States, Canada, the UK, and several European nations.
Bravo's single-serve products are packaged aseptically and can be shipped at ambient temperatures.
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