PLANO, Texas—While Coca-Cola Co. has made some moves toward the dairy case, it looks like a competitor is taking a bold leap into aseptic flavored milk.
Dr Pepper/Seven Up is about to introduce Raging Cow™, a new milk-based product that will be sold in the dairy case and in vending machines. The Associated Press reported that Raging Cow will come in a 12 oz plastic bottle that will have 180-day ambient shelf life. Jasper Products of Joplin, Mo., will manufacture the product, AP said, apparently on the new Tetra Pak plastic line. While Coca-Cola has introduced Nestle’s Choglit, and PepsiCO is a partner in Starbucks Frappuccino coffee and milk drinks, Raging Cow may be more of a direct competitor to nationally-branded flavored milks like Hershey’s, NesQuik, and Looney Tunes. Dr. Pepper/Seven Up is owned by the UK-based Cadbury Schweppes plc.