According to the National Digestive Diseases Information Clearinghouse, Bethesda, Md., almost 90% of the Asian population, 75% of the Hispanic population and 17% of the American population are lactose intolerant. Thus, Farmland Dairies believes there is a real need not only for lactose-free milk, but lactose-free milk that is fat free but doesn't taste fat free.
According to the company, Special Request Lactose Free Skim Plus contains 34% more calcium and 37% more protein than its leading competitor. It also has up to a 55-day shelflife, which retailers appreciate. In addition, like all of Farmland's milks, this one contains no added hormones or antibiotics.
"Our unique double-churned process makes it possible for us to make light ice cream that is so rich and creamy that consumers will never again have to sacrifice taste and texture to get the better-for-you benefits of light ice cream," says Dan Hammer, v.p. of marketing and development. "New Breyers Double Churned Light ice cream tastes just as rich and creamy as its full-fat counterparts and is just one more example of the emphasis we're putting on meeting consumers' lifestyle choices with great-tasting ice cream that also just happens to be lower in calories and fat. Not only are consumers watching calories and fat, there also is a growing interest in products made with all natural ingredients. We're the first to launch an all natural light premium ice cream that has the same creamy taste as regular premium ice cream."
Initially, new Breyers Light will be available in seven flavors: Butter Pecan, Creamy Chocolate, Creamy Vanilla, Mint Chocolate Chip, Rocky Road, Vanilla Bean and Vanilla/ Chocolate/Strawberry. A half-cup serving ranges from 100 to 140 calories and from 3.5 to 5g fat, which is half the fat and 25% fewer calories than regular ice cream. New packaging graphics-a white carton with black and red text and a double-churned icon in the lower left corner-makes it easy to spot the product in the freezer case. Available in grocery stores throughout the country, a 56-oz container has a suggested retail price of $5.09.