When the show's producer in New York City called Neil Giudice, Heluva Good's marketing coordinator, earlier in the week, Giudice quickly shipped out a large package of assorted dips for overnight delivery to Rockefeller Plaza. While there was no guarantee that Heluva Good would make it on the show, Heluva Good felt it was certainly worth taking the time to respond to NBC's request.
"We're a regional, but growing, company," said Giudice. "This kind of national exposure for us was huge. We think that perhaps our reputation for having a really good product that people really like may be getting around and that's why NBC called."