So last year Stonyfield set out to select a new model for its YoBaby packaging through the "YoBaby Cover Baby Contest." No fewer than 12,000 candidates were entered in the race to win a $5,000 savings bond and be immortalized on a cup or bottle. In the end, 80,000 Website visitors voted from a slate of six finalists, and Stonyfield was so overwhelmed by the response the company named all six finalists winners.
Six Pack of Cuties Chosen for Yogurt Packages
April 25, 2005
Since Stonyfield Farm launched its YoBaby line of baby yogurt in 1999 a steady stream of cute baby pictures has filled the company's mailbox in Londonderry, N.H.