Location: Syracuse, N.Y.

Introduced: April 2003

Details: Byrne Dairy introduces Mighty Fine Ice Cream in five flavors. "We've listened to our customers and responded by giving them exciting taste profiles without breaking their budget," says Annette Jim, dir. of marketing. The flavors are Holy Cow (vanilla ice cream with an explosion of peanut butter cups and a peanut butter swirl), Caramelicious (vanilla custard ice cream with a caramel swirl and light butter crunch), Razzle Dazzle (decadent chocolate ice cream with chewy fudge brownie pieces and red raspberry swirls), Gimme Smore (graham flavored ice cream with chocolate-covered graham crackers and marshmallow ripples) and Jungle Jive (creamy banana ice cream with rich fudge ripple, chewy brownie bits and walnuts).

Distribution: New York