New Product Review
"Nineteenth-century Ireland may have been perfectly content with the simple spud, but today's consumers desire exciting new flavors, wholesome ingredients and convenience," says Tom Gronemus, general mgr. "In just a couple dollops, our premium Tater Topper can transform any plain potato into a gourmet dish."
"Our larger portion Weight Watchers Smart Ones ice cream novelties have proven to be very popular with consumers," says David Stein, pres. and co-CEO. "For the health-conscious, including the millions of Americans participating in the Weight Watchers Weight Loss Program, Points® information is clearly printed on the label, and a great tasting, satisfying low-fat snack is inside." Each bar equates to two Weight Watchers Points. CoolBrands is the exclusive licensee for the Weight Watchers brand for frozen novelties in the United States.
The new bars are available nationally in six-packs in supermarkets, 12-pack cartons in club stores and individually wrapped for single sale in impulse and foodservice outlets, such as c-stores, vending machines, delicatessens, cafeterias and vending carts.
InternationalOcean Spray® is swelling the ranks of its yogurt portfolio with its first probiotic offerings and a new fat-free range in the United Kingdom. Manufactured by Highgrove, the new lines aim to make the most of health benefits associated with cranberries. The three probiotic Ocean Spray Plus newcomers contain natural plant extracts. All are low-fat and cranberry-based, with either blueberry and guarana claimed to boost energy, redcurrant and ginseng to ease stress, and pink grapefruit and green tea for a healthy heart. Each 170g pot has fewer than 165 calories. The fat-free newcomers come in four-packs featuring cranberry yogurt blended with blueberry, mango, melon or peach. Sweetened with sucralose, the 125g pots have fewer than 65 calories each. The Ocean Spray brand will get significant support next year including TV ads, with the yogurts getting specific direct mail, price promotions and cross-communication on all Ocean Spray juice packs.
Noteworthy IntroductionsBoulder, Colo.-based Horizon Organic Holding Corp., adds two flavors to its single-serve milk line. Orange Cream is a new permanent flavor, while Caramel is part of a new rotating flavor program.
The new juice contains plant sterols, naturally sourced plant extracts that have been clinically proven to help lower total and LDL cholesterol by inhibiting absorption of cholesterol. A major risk factor for coronary heart disease is elevated LDL cholesterol. Plant sterols have been approved for use in various dairy products, with processed cheese the first dairy application available to U.S. consumers. (See Dairy Foods, November 2003, p.21)
Gun Nut, which is coconut ice cream with roasted almonds and chocolate chips, joins Star Spangled Ice Cream's four original flavors: I Hate the French Vanilla, Nutty Environmentalist, Iraqi Road and Smaller Govern-mint. Star Spangled donates 10% of the profits from the sale of its original flavors to charities supporting America's Armed Forces.