Tools for Innovation: Obesity Alert: Marketers Respond
Oscar Mayer Lunchables® typically contain foods considered high in calories and/or fat, and low in nutrition. New Lunchables Fun Fuel™ is a more healthful option. Based on the The Food Guide Pyramid, these on-the-go meals are designed to deliver up to one serving from the milk, grain, fruit and meat groups. They include reduced-fat natural cheese and low-fat yogurt. Kids still find the kits cool, as the packaging and brand name are similar to the original line. Because the graphics and fonts are a bit edgy, the kits appeal to older kids as they enter the rebellious years.
Lower-fat dairy foods are nutrition powerhouses that are well poised to assist America with getting kids back in shape. Innovative marketing techniques, along with convenient, portion-controlled packaging, are effective tools to get kids to choose dairy foods every day, as part of every meal.