Tools for Innovation: Obesity Alert: Marketers Respond
High-fat foods and extra-large portions are partially responsible for the obesity crisis facing today's youth.
Oscar Mayer Lunchables® typically contain foods considered high in calories and/or fat, and low in nutrition. New Lunchables Fun Fuel™ is a more healthful option. Based on the The Food Guide Pyramid, these on-the-go meals are designed to deliver up to one serving from the milk, grain, fruit and meat groups. They include reduced-fat natural cheese and low-fat yogurt. Kids still find the kits cool, as the packaging and brand name are similar to the original line. Because the graphics and fonts are a bit edgy, the kits appeal to older kids as they enter the rebellious years.