Location: Northfield, Ill.

Introduced: February 2003

Details: Consumers no longer have to search for a knife and cutting board when wanting to snack on cheese. Kraft takes the work out by pre-cutting 6-oz chunks of either Sharp Cheddar or Marbled Colby & Monterey Jack cheeses into 18 pieces that fit nicely on top of crackers. Kraft calls this new convenience item that appeals to this year's top two food trends--snacking and entertaining--Cracker Cuts.

Distribution: National