Lioni Latticini Inc.,
In a new marketing and social media campaign that launched May 16, Los Angeles-based Robeks contrasts the healthy benefits of its premium smoothies made with dairy products, whole fruits and natural juices with those sold by fast food retailers that typically lack these beneficial ingredients. Its initiative, called "Experience a Better Whirl'd," features pocket-sized educational brochures, highlighting the benefits of whole fruits. Inside Robeks stores, customers see messages about the way fruits refresh, refuel and revitalize the body.
The Cheese Importers Association of America announced its 2011 officers and directors. Officers are: President, Ken Meyers, MCT Dairies; First Vice-President, Thomas Gellert, Atalanta Corp.; Second Vice-President, Dominique Delugeau, DCI Cheese Co.; Treasurer, Linda Karaffa, Norseland Cheese Inc.; Secretary, Ken Olsson, A.V. Olsson Trading Co.
The following directors were elected to a new three-year term: John Angiolillo, Icco Cheese; Roisin Hennerty, Irish Dairy Board; Phil Marfuggi, The Ambriola Co.; Carolyn Mortland, Fonterra USA; Jordan Phiebig, Galaxy Dairy Products, Inc; Mike Restivo, Finlandia /Valio USA; Philippe Surget, Lactalis Deli; Paul Schilt, Mifroma USA; Jim Robinson, Jana Foods; and Daniel Schnyder, Emmi Roth USA.
Kemps launched its Hometown Favorite Ice Cream Flavor contest for
Baskin-Robbins asks customers to vote to bring one of 31 retired flavors out of its "Deep Freeze." Classic flavors such as Beatle-Nut, Lunar Cheesecake and Yankee Doodle Strudel, will compete for the chance to become a favorite for a new generation of ice cream aficionados. Voting began May 24 on the "Deep Freeze" tab of the Baskin-Robbins Facebook page.
MaggieMoo's Ice Cream and Treatery (GFG Management, LLC, a subsidiary of Global Franchise Group) will introduce four new ice cream flavors, Root Beer, Pretzel, Green Apple and Chocolate Malted.
Nestle’s Dreyer's Fruit Bars (Edy’s brand in the Midwest) in June invites selected players of Zynga's popular FarmVille game to Farmville, Va., to plant an actual fruit orchard for the community. Online players can plant limited-edition Fruit Bars branded crops within the FarmVille game, earning additional profitability and the opportunity to receive mastery recognition for planting, growing and selling the Fruit Bars crops.
Nazareth Classic and Nazareth Light cheese has been recalled by Atalanta Corp.,
The United States Attorney's Office, at the request of the U.S. Food and Drug Administration, filed a verified complaint on May 13, 2011, requesting that the
Consumer brands across the country are invited to enter their newest innovative products into the 2012 Product of the Year (POY) USA Awards. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information, visit www.productoftheyearusa.com.
The Organic Trade Association seeks nominations for its Organic Leadership Awards, given to individuals who have made significant contributions to the organic industry. The awards are Achievement in Growing the Organic Industry and Achievement in Growing Organic Agriculture award. Candidates must have demonstrated skills, innovation, personal commitment, leadership and vision to grow organic agriculture or the organic sector. In addition, they must have achieved identifiable and lasting changes to promote and protect organic agriculture and trade, and have inspired others to advance the cause as well. Nominations and letters of endorsement for the 2011. Awards are due May 27. The selection criterion and downloadable nominations forms are posted on OTA’s website.
June 11 to 14. IFT Food Expo, New Orleans
Sept. 19 to 21. International Dairy Show, Atlanta
Oct. 8 to 12. Anuga, Cologne, Germany