Marina Mayer's Marketing Musings
April showers bring May flowers-and free ice cream scoops. That’s because the Häagen-Dazs brand is hosting a free flavor day.
That’s because the Häagen-Dazs brand is hosting a free flavor day.
On May 10, from 4-8 p.m., consumers can visit any participating nationwide location and enjoy a scoop of any flavor on the house. With more than 250 shop locations nationwide, the brand will also use the day to officially launch its search for a Häagen-Dazs Flavor Ambassador, a title and duty that comes with many fun-filled perks and freebies.
“May is a time when communities across the nation start to say so long to winter woes and hello to the sweet sound of summer,” says Dawn Uremovich, president of Häagen-Dazs Shops, Oakland, Calif. “We wanted to create a fun-filled afternoon that gets people out of their houses, and we couldn’t think of a better way than to entice them with a free scoop of ice cream.”
To become a Häagen-Dazs Shops’ Flavor Ambassador, go to www.facebook.com/haagendazsshops and upload a video explaining why you should receive the prestigious title. A panel of judges from the company will award one lucky winner free ice cream for a year as well as the opportunity to provide feedback on prospective new flavors, a blog spot on the e-club newsletter, and more.
“The Häagen-Dazs brand values its customers, and what better way to give back and engage our fans than by offering them an opportunity to become a flavor ambassador?” Uremovich says. “We look forward to seeing and reviewing all the creative videos and posts as we set out to find the ultimate flavor ambassador.”
May 10 Brings Free Häagen-Dazs Scoop, Search for Flavor Ambassador
April showers bring May flowers-and free ice cream scoops.That’s because the Häagen-Dazs brand is hosting a free flavor day.
On May 10, from 4-8 p.m., consumers can visit any participating nationwide location and enjoy a scoop of any flavor on the house. With more than 250 shop locations nationwide, the brand will also use the day to officially launch its search for a Häagen-Dazs Flavor Ambassador, a title and duty that comes with many fun-filled perks and freebies.
“May is a time when communities across the nation start to say so long to winter woes and hello to the sweet sound of summer,” says Dawn Uremovich, president of Häagen-Dazs Shops, Oakland, Calif. “We wanted to create a fun-filled afternoon that gets people out of their houses, and we couldn’t think of a better way than to entice them with a free scoop of ice cream.”
To become a Häagen-Dazs Shops’ Flavor Ambassador, go to www.facebook.com/haagendazsshops and upload a video explaining why you should receive the prestigious title. A panel of judges from the company will award one lucky winner free ice cream for a year as well as the opportunity to provide feedback on prospective new flavors, a blog spot on the e-club newsletter, and more.
“The Häagen-Dazs brand values its customers, and what better way to give back and engage our fans than by offering them an opportunity to become a flavor ambassador?” Uremovich says. “We look forward to seeing and reviewing all the creative videos and posts as we set out to find the ultimate flavor ambassador.”
