Marina Mayer's Marketing Musings
Reinforcing the “What would you do for a Klondike Bar?” campaign, Englewood Cliffs, N.J.-based Unilever rolled out “5 Seconds to Glory,” which are TV advertisements focused on guys who “manage to endure” five seconds of something horrible to be rewarded with a Klondike ice cream bar.
It’s a wonder women don’t die first.
Things may change though thanks to Unilever’s new ad campaign designed to refresh the Klondike brand’s image. Reinforcing the “What would you do for a Klondike Bar?” campaign, the Englewood Cliffs, N.J.-based food giant rolled out “5 Seconds to Glory,” which are TV advertisements focused on guys who “manage to endure” five seconds of something horrible to be rewarded with a Klondike ice cream bar.
One of the spots, put together by Via Agency, Portland, Maine, shows a man listening to his wife (gasp!), while another features a man holding another man’s hand.
How DO they survive?
So what would you do for a Klondike bar? I bet five seconds of “torture” won’t seem that bad after being rewarded with a fudge brownie bar or a Choco Taco.
Klondike Rewards Men for Listening to Their Wives
There’s that old adage that men don’t listen. You tell them to put away their clothes; they instead throw them on the floor. You remind them about dinner plans for next Saturday; they forget and pretend you never told them. You ask them to take out the garbage; they sit on the couch and begin a round of video games.It’s a wonder women don’t die first.
Things may change though thanks to Unilever’s new ad campaign designed to refresh the Klondike brand’s image. Reinforcing the “What would you do for a Klondike Bar?” campaign, the Englewood Cliffs, N.J.-based food giant rolled out “5 Seconds to Glory,” which are TV advertisements focused on guys who “manage to endure” five seconds of something horrible to be rewarded with a Klondike ice cream bar.
One of the spots, put together by Via Agency, Portland, Maine, shows a man listening to his wife (gasp!), while another features a man holding another man’s hand.
How DO they survive?
So what would you do for a Klondike bar? I bet five seconds of “torture” won’t seem that bad after being rewarded with a fudge brownie bar or a Choco Taco.
