California dairy industry - Articles - Page 3

California Milk Advisory Board Launches Ad Campaign

The “Snack Happy This Summer” promotion will elevate awareness of California dairy products through integrated digital media and in-store elements

June 14, 2022

The campaign will include targeted digital ads and social media posts, targeted email communication, and rebate offers through Checkout 51.

CMAB launches California Dairy Innovation Center

The CDIC will feed dairy innovation efforts for the state with collaborations between California dairy producers, processors and universities.

October 5, 2020

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, announced the development of the California Dairy Innovation Center (CDIC), a collaborative effort to further product-oriented innovation and enhance productivity for California dairy.

Museum of Ice Cream and Real California Milk launch free virtual ‘Sundae School’

The ice cream-making classes provide kids in California with an educational and engaging lesson with a delicious finale.

September 24, 2020

With a common mission of serving California communities, Museum of Ice Cream (MOIC) and Real California Milk said they are partnering to offer free virtual “Sundae School” classes to foster learning with a sprinkle of fun for students throughout the state.