Articles Tagged with ''Hispanic market''

Consumer marketing

Hispanic marketers are missing out when they focus only on women, Mintel finds

According to research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
March 1, 2013
While the Hispanic population is growing at a fast pace in the U.S. -- and with them their purchasing power -- it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper...Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
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Consumer marketing

Study finds big bets on Hispanic, high-growth channels, collaboration are common among dominant CPG companies

Winning CPG companies outperform their peers in four key areas.
August 28, 2012

Consumer packaged goods companies winning in their categories are three times more likely to invest in growth channels and the Hispanic market, 50% more likely to use pricing optimization tools, five times more likely to view retailer collaboration as a strategic priority, and invest twice as much time in talent development.


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