Articles Tagged with ''private label''

Innovative marketing plus effective in-store merchandising and support of its private labels demonstrate that Safeway Inc. has made the leap from thinking about private label as merely a low-price alternative to have on its shelves to treating its private labels as CPG companies treat their brands. The result — private-label sales growth at Safeway is outpacing branded sales growth by a three-to-one margin.

Packaging of milk, yogurt and frozen desserts were honored in the 2011 Pentawards competition. Prize winners received trophies at a ceremony in New York in September.