A Year in Review
James Dudlicek
(847) 405-4009
As Dairy Field nears
the end of its centennial year, we look back on the progress the industry
has made during 2005 and what the future holds.
Dairy got a boost from the new federal dietary
guidelines that upped its recommended daily intake to three servings a day,
buttressing the industry’s own 3-A-Day campaign promoting lowfat
dairy foods for weight control and overall wellness. Changes in school
nutrition policy also opened new opportunities for processors, who are
making great strides in school milk marketing, despite the ongoing
paper-plastic debate.
Manufacturing capacity continues to expand, especially
in the cheese and frozen dessert segments. Dreyer’s has expanded on
both coasts, while cheddar is now being made at a new mega-plant in the
Southwest and Swiss has started coming off the line at a new high-tech
facility in Idaho, one of the nation’s top cheese-producing states.
The theme of the last Dairy Forum was “think
globally.” Since then, the passage of CAFTA has heralded the opening
of Latin American markets to domestic processors (not to mention access to
foreign sugar) as trade barriers are stripped away. As such, the market for
dairy food and ingredient exports continues to evolve.
Among product offerings, health and wellness issues
continue to dominate. And if the number of sugar-substitute and reduced-fat
offerings displayed at the 2005 Worldwide Food Expo is any indication, they
will continue to play a crucial role in dairy product development in the
foreseeable future. “Better-for-you” products are still hogging
the new product spotlight, and at least one leader in this area foresees
sales of its light ice cream overtaking that of traditional offerings
before very long.
As such, our picks for the best products of the past
year (page 30) reflect this trend, from new formulations to
portion-controlled servings. The advancement of dairy in health and
wellness, as well as the nutriceutical arena, also was a key motivator in
our selection of Yoplait as DF’s 2005 Processor of the Year (page
18). Formulation and functionality have been driving product development at
Yoplait, and its involvement in research that revealed the link between
dairy calcium and weight loss was crucial to the industry as a whole.
So, with the opportunity to be a leader in the
nation’s fight against obesity, grow its manufacturing capabilities,
nurture a new generation of consumers and leverage global market
opportunities, the advancements of the past year bode very well for dairy
as the industry heads full-speed into 2006.
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