With parents increasingly concerned about feeding their children healthy foods, the Dairy Council of California’s back-to-school campaign provides them with ways to pack nutritious, well-balanced lunches and snacks for their children.

The campaign, which runs through the council’s “Meals Matter” Web site (www.mealsmatter.org), provides parents with healthy eating tips that include items from all food groups, including dairy.

Launched nearly four years ago, the Web site provides parents with a high-tech tool to assist in preparing healthier meals that feature milk and dairy ingredients. Site features include recipes, shopping list functions, health and nutrition information, and more.