Atkins Nutritionals Inc., Denver, introduces the first and so far the only ready-to-drink, low-carb breakfast shake that features a resealable, twist-off cap, making it easy to open, close and carry while in transit. Each shake contains 10-grams protein (from a dairy protein blend consisting of milk protein concentrate, calcium caseinate and whey protein concentrate), 3-grams (or less) net carbs and 0-grams sugar. Sweetness comes from a combination of acesulfame potassium and sucralose.
“Fifty-four percent of consumers say they don’t have enough time to eat breakfast, they want easy, grab-n-go choices that are still low in sugar and simple carbs,” says Atkins CEO, Monty Sharma. “We saw this as an opportunity to offer an interesting variety of breakfast options.” In addition to the shakes, the new Day Break line includes individually wrapped soft-baked breakfast squares.
The new Day Break products are available wherever Atkins products are sold nationwide. Shake varieties are: Creamy Chocolate, Strawberry Banana and Wild Berry. They come four to a pack and have a suggested retail price of $6.99.