The National Frozen & Refrigerated Foods Association and The Nielsen Company have announced a new NFRA member benefit that allows small and medium-sized manufacturers and retailers to receive an annual $2,000 credit toward purchasing Nielsen’s Syndicated Data.

The National Frozen & Refrigerated Foods Association and The Nielsen Company have announced a new NFRA member benefit that allows small and medium-sized manufacturers and retailers to receive an annual $2,000 credit toward purchasing Nielsen’s Syndicated Data.The syndicated data program assists NFRA member manufacturers and retailers in gaining a better understanding of their competitive marketplace and how to position their products accordingly. A customized Market Intelligence Report provides the most current sales figures, brand rankings, and market performance reports tailored to the company’s categories and specific to their brands.